My thought process was something like this. "I have good business sense, and I'm creative. If I purchase a business that has all of the detail worked out for me (franchise), I could probably run it well enough to make a solid profit."
I think a lot of people probably feel the same way, and they are absolutely right. If they are good at hiring the right people, and have a keen business sense, they could easily run a business that has already been set up. This is the positive side of franchises.
However, franchises have some significant drawbacks.
- There are franchise brokers. Any business that needs someone to sell it has to be questioned a bit. Plus brokers get commissions, and franchise owners get fees. So the business starts with an extra expense.
- Capital requirement. They want you to have a high net worth ($100k minimum) to start most franchises. This rules out most young people.
- Less control. Franchises do most of the work for you on finding a location and getting things set up, but that also means that the owner doesn't have much freedom on many things (pricing, hours, decoration, branding, etc.)
- Capital requirement. They also want you to have at least $50-100k in cash or liquid assets. If I had that much money to start a business, do you think I would need your franchise?
For these reasons, I will leave franchises to Baby Boomers who have lots of cash and are in career crisis. That's who these franchise brokers seem to be targeting anyway.
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