The pitch to the customer is something like this, "For $500 you can be your own boss. You will make $500 for every $1,000 of product that you sell. You choose the products that you sell, and sell on your own terms."
A customer can buy a license to sell items which they stock at their own home (renewable annually). The business supplies them with a franchise number and the ability to buy hundreds of items at wholesale prices. The business also gives them an online site with credit card transactions, shopping cart, and a basic site to sell their products. The business doesn't push specific products, just presents as many value priced options as possible.
The business is really offering the expertise in the supply chain. There are people who could sell products, but who would be intimidated by starting a business and contacting suppliers. It's a lot of work to find products that would sell and work out all of the details for internet sales.
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