Tuesday, September 13, 2011

Final Post

I'm going to stop posting new business ideas now. It was a good experiment, and it was fun blogging, but it doesn't seem to be a valuable addition to the internet right now.

Tuesday, August 9, 2011

The Concept - Keys, Wallet, Phone (Idea #54)

This is a product idea. It's based on a practical need and a desire to be fashionable.

Keys, check. Wallet, check. Phone, check.

This is the checklist I have when going anywhere. These are the things that I always have with me. For most people, I'm sure it is similar. We might add chapstick, maybe sunglasses, but these are the core items.

My theory is that there is room for a high end pouch, with just enough room for these items, but without allowing keys to scratch phones. I'm not talking about a purse, or man bag. It wouldn't be big enough for a laptop or an ipad, or a Kindle. I'm talking about a very small, but fashionable accessory for keys, phone and wallet.

Price point is $100-$200. It is something that shows that you care about being organized and professional.

The business has to be built around the concept rather than the product itself. Businesses have already made pouches, bags and cases for phones, but nobody owns the wallet, keys, phone concept. It's up for grabs.

Thursday, July 28, 2011

The Middle Man (Idea #53)

When talking about business deals, the middle man always makes things more expensive. When a manufacturer makes a product and sells it straight to the customer, they eliminate "the middle man" which is a store or website owned by somebody else.

But sometimes a middle man is needed. Sometimes the customer would never know about the product without the middle man and the transaction would never occur. This is why the middle man gets paid. This idea is for the middle man.

Middle men don't need a store or even their own website anymore. Amazon and Ebay will do that for a reasonable fee. The trick is finding good deals with suppliers. I think this is where the market has a huge hole.

It would be a company of very small teams (2 or 3 people) who research trending or new products from other countries. The teams travel the world looking for interesting products, and find out all information about the supply chain for these products (cost to produce, economies of scale, foreign exchange fees, etc.).

A big customer would be businesses with shipping and storage expertise. For instance there could be a contract for 5 new products per month for 3 months. which they will have the opportunity to review.

Yes, they could hire people to do this job, but that's not what they do. They are a warehouse and maybe an internet sales company. They need a middle man.

Friday, July 22, 2011

Online Flexible Franchise (Idea #52)

The pitch to the customer is something like this, "For $500 you can be your own boss. You will make $500 for every $1,000 of product that you sell. You choose the products that you sell, and sell on your own terms."


A customer can buy a license to sell items which they stock at their own home (renewable annually). The business supplies them with a franchise number and the ability to buy hundreds of items at wholesale prices. The business also gives them an online site with credit card transactions, shopping cart, and a basic site to sell their products. The business doesn't push specific products, just presents as many value priced options as possible.

The business is really offering the expertise in the supply chain. There are people who could sell products, but who would be intimidated by starting a business and contacting suppliers. It's a lot of work to find products that would sell and work out all of the details for internet sales.

Tuesday, June 14, 2011

Artistic Gardening (Idea #51)

Currently gardening is a hobby for most, with little income potential or even grocery savings. A few daring people try to sell their stuff at a farmers market, but even they aren't going to make a lot of money.

But what if space could be used more wisely, and people could be paid for their artistic ability as well as their green thumb? What if art and gardening collide?

Imagine going to a wedding and picking your salad fresh from a growing spiral of art. Imagine an affluent person paying for an artistic garden to cook from, but that they don't have to take care of daily.

This idea started when I saw a product. It is called whirligrow, and you can find out more about it here.

Basically it is a spiraling tube that grows garden plants from it. It can be used in urban areas for gardening in small spaces, but it presents interesting options of landscapers, event coordinators, and wedding planners as well. It is just one idea that could make gardening more artistic.


There are a few directions this business could go. Sell event set ups. Sell ongoing gardening maintenance. Sell one-time landscaping projects. All are good I think.

Wednesday, May 18, 2011

Tiny Houses (Idea #50)

This is like an apartment complex, but much trendier than that. I was inspired on this idea by my friend Bryan's video share about people who live in 100 square foot houses. It was originally a Gizmodo post, if you want to check it out.

The thing is, single people can live in tiny houses. On top of that, it can be a bit of a novelty to live in a really small place. My thought is to build these in college towns very close to each other, and then put a common area in the middle where people can barbecue, sit by a swimming pool, have parties, etc.

It's not dorms. It's not an apartment complex. It is your own house. I think it offers something new. I think it appeals to an off-the-grid type of person as well.

So let's say it costs $30,000 per tiny house. You buy 2 acres of land, build 20 of these houses, and common areas. You've spent $600,000 on houses and whatever the land costs. So you're paying $6,000 per month on your debt maybe, but you're renting 20 houses. So you charge $400 per house, and clear $2,000 per month.

The key is making it look amazing. You have to make it look completely unique so that people just drive to see it because it is a novelty.

Below are some photos from google to give you an idea of the vision.



Monday, May 16, 2011

The University (Idea #49)

It is a center for kids and families, with education at the core. It is what the library used to be, but in a relevant age. It may be for profit, but it may be a 501C3, difficult to say.

I was inspired on this idea by Seth Godin again (see that blog here), but I think an actual business model is emerging here. I can see a franchise-like, modern day "library" as he describes it. I want to call it something else (university is my first try) because it needs to appeal to the target market.

The target market is people who want to find knowledge. People who want to improve themselves. People who want to be surrounded by others who are driven to succeed. This branding is really important. Going to this place needs to make people feel elite, smart, inspired.

It is a physical building, and it offers these services.
  1. A quiet place to sit and read.
  2. Wifi.
  3. Space for food vendors.
  4. Professors.
  5. Community Events.
The first 3 are pretty straightforward, but it would need to be quieter than the average place with wifi, and food vendors pay for space to quietly sell food.

Let's talk about the Professors. These are people with masters degrees or higher, who are passionate about helping people to learn.They help people learn and reach their goals.

People pay a monthly fee to be a member of the library. They can have business meetings in the library for a fee if they are member.

Community events are very important, and are always free. The Professors would be responsible for a certain number of hours helping people find things, people, and information about their research, but they would also need to coordinate community activities once per month. They would also need to have weekly events such as classes on how to save energy and money, or how to improve health, or other things that are of interest to the community.

This reminds me of the Center for Entrepreneurs idea from 2009, but I think it improves on that idea a lot. It is still appealing to the person who wants to improve herself, and I think that is a new market.

Wednesday, April 6, 2011

Could Multi-Level Work?

The problem with multi-level marketing is the overpriced stuff. You have to pay a franchise fee usually, but that isn't such a big deal. Sometimes you have to pay a monthly franchise fee, and that is usually a bad deal, but could be overlooked. The thing you can never overlook is the cost of the products.

Since so many people get a cut of the products price, it ends up costing way more than it is worth. Until now.

Check out what Moolala did. They are giving you a piece of the price of a coupon. Coupons are free to produce, and the business ends up paying for the commission.

The business gets a good deal because customers come in the door with a coupon, and you get a 2% referral fee for every friend that you get to purchase the coupon.

I think this might be a legitimate way to do a multi level business where everybody wins. Click here to sign up for free. It should automatically link you to my username (philmondy).

What do you think?

Wednesday, March 30, 2011

Complete I.T. Makeover

This company gives your entire office new computers, really fast. You leave work on Friday and come back in Monday to brand new computers. All hardware and software are up to date and all of the old stuff is gone. It is a custom makeover, just for your small business.

Obviously any IT company can do this, but the key is making it simple and cost effective. What if 10 computers, wireless sync, and server backup only cost $10,000?


It is possible.

It could be painless and easy to set up, and companies would want to do this again every couple of years. The key is getting buy in up front for some changes in computer software, and file storage. Things will have to be stored more efficiently.

How nice would it be to have the administrative assistant gather everyone's information on a Friday and have a completely new solution on Monday, for a low cost?

Friday, March 4, 2011

Flipping Motorcycles (Idea #47)

Motorcycles are secondary modes of transportation for most people. They typically have low miles, and will last for 20 years with only routine maintenance. People tend to sell them when they need money, and buy them when they have extra money. They also tend to sell for a lower price in the winter than in the summer.

This all adds up to a business that requires cash, knowledge of motorcycles and  a keen eye on the classified ads.

I've actually watched somebody do this for the past couple of months quite successfully. He only needs to make $500 to make it worth the time usually. The major hurdles to get over are having cash on hand, and finding good deals on motorcycles. Another trick is to have the seller sign the title, but don't sign it yourself. That way it can pass directly on to the next buyer.