I noticed that there are lots of how-to videos on you tube, but most of them are not worth paying for. Asking someone to pay for a video implies that the seller believes it is worth paying for. It means they put more effort into it than Joe Schmo with his cheap video camera.
How can the seller get the buyer to believe the same? This is the business challenge, the critical success factor.
- Sell the video host as an expert in their field (give a free lecture a local college, read the top selling books on the topic, emphasize that this material really does work).
- Get some testimonials from people who have watched the video.
- Start buying some google ad words related to your how-to video
To further the concept, here's my video idea: How to Get the Best Interest Rate on Your Mortgage
Here's my pitch. I've bought a house, and refinanced twice. Realtors can't be trusted completely, and lenders can't be trusted completely.
This video will help people lower their monthly payments by $50-$100 a month. It will cost $49 and would come with several related free items (How to Find the Best Interest Rate for Your Bank Account).
Thoughts?
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