I was inspired on this idea by Seth Godin again (see that blog here), but I think an actual business model is emerging here. I can see a franchise-like, modern day "library" as he describes it. I want to call it something else (university is my first try) because it needs to appeal to the target market.
The target market is people who want to find knowledge. People who want to improve themselves. People who want to be surrounded by others who are driven to succeed. This branding is really important. Going to this place needs to make people feel elite, smart, inspired.
It is a physical building, and it offers these services.
- A quiet place to sit and read.
- Wifi.
- Space for food vendors.
- Professors.
- Community Events.
Let's talk about the Professors. These are people with masters degrees or higher, who are passionate about helping people to learn.They help people learn and reach their goals.
People pay a monthly fee to be a member of the library. They can have business meetings in the library for a fee if they are member.
Community events are very important, and are always free. The Professors would be responsible for a certain number of hours helping people find things, people, and information about their research, but they would also need to coordinate community activities once per month. They would also need to have weekly events such as classes on how to save energy and money, or how to improve health, or other things that are of interest to the community.
This reminds me of the Center for Entrepreneurs idea from 2009, but I think it improves on that idea a lot. It is still appealing to the person who wants to improve herself, and I think that is a new market.
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