My theory is that the pricing structure for massages is incorrect. In terms of supply and demand, I think that the place where supply meets demand is at a lower price.
First let's talk about the demand. Raise your hand if you don't want a back massage right now. Enough said. Demand is really high. Obviously you'd have to pay for it and that's a different question, but I'll get to that in a minute.
Supply is the tricky part of this equation, and the key to this business idea. We'd have to find a way to get cheaper labor. Licensed massage therapists would want to make as much money as possible, and are getting no lower than $40-60 an hour currently. If they lower prices, they'd have to work harder to make the same amount of money. I think they are missing it big time, so we'd have to find other therapists.
With unemployment rising, a job at $12 -$15 an hour could attract some applications. Think about the person between jobs, or a high school student or college student. They would love to have a job that would pay that kind of wage for a few hours at a time.
Certification might be an issue with this cheaper labor, but if we could skip the official certification and train them in a 2-day training session, I think it could work.
Then we get back to the question, "Would you pay for it?" Would you pay $20-25 and hour for an unlicensed massage? What about $10 for 20 minutes?
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