I'm not talking about buying an old truck that plays terrible jingles at ridiculously high volumes. I'm talking about rethinking the ice cream truck concept altogether.
It wouldn't be very hard to compete with any ice cream truck I've seen in the last 5 years. All you really have to do is accept a credit card.
Here's what I'm picturing.
- Shops pulled behind Hummers
- Glass all the way around the shop so that people can see in easily
- 4 workers with 4 credit card machines to keep the lines moving quickly
- Full coffee bar functionality
- Fresh baked cookies
- Stereo system with Jack Johnson playing
- A second truck nearby dedicated to selling alcohol
It's almost summer and pretty soon there will be a lot of parks full of hungry people watching a softball or soccer game. There is a business opportunity here.
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